Junior Marketing Specialist
Uptrends, now part of ITRS Group are seeking a Junior Marketing Specialist to join their team in Alphen aan den Rijn, Netherlands.
Uptrends is a SaaS monitoring platform, started in 2007. Customers use our products to proactively monitor their websites, servers, or APIs, so they can fix errors faster and give their visitors a better digital experience. One of the most important aspects is our worldwide checkpoint network. These are servers that automatically check at set intervals whether a website is still available, analyze how fast that website loads, or verify whether processes such as logging in, booking reservations, or payments still work properly.
As a Junior Marketing Specialist (B2B) at Uptrends…
…you mainly contribute to the generation of leads. These leads come to Uptrends primarily through the free trial of our products; anyone can test Uptrends for 30 days. By conveying the value of our products to potential customers, you are trying to generate demand and convince our target audience to request a trial or book a demo with one of our account managers.
Next to generating leads we are heavily focused on engaging our existing customers to get the most out of their subscription.
This is how that translates to your daily work
- Devise, generate and implement new marketing website content.
- Optimize the conversion rate of our marketing website.
- Generate new blog post ideas and add content to our blogs.
- Coordinate with our (external) translators. We maintain our website and blog in 4 languages.
- Devise and execute email campaigns, for brand and feature awareness.
- Use email to re-engage old customers or trials.
- Commit to a plan to send these emails in a structured way and at regular intervals.
- Create and execute outbound marketing campaigns.
- Produce and distribute marketing materials (blogs, ads, social, sponsors/partnerships, white papers).
- Help with marketing support for webinars (invent topics, put together presentations, promote webinars, coordinate with the presenters).
- Run our social media channels (LinkedIn and Twitter).
Who will be your new (direct) colleagues?
Uptrends is a Dutch company with around 50 employees. Our headquarters is located in Alphen aan den Rijn, centrally in the Randstad, with private parking, covered bicycle parking, and a five-minute walk from the station.
We also have offices in Germany, France, and the United States. Since a few years we are part of ITRS Group, based in London. In addition to contact with your Dutch colleagues, you’ll collaborate with colleagues in the wider ITRS Group marketing team. You’ll also work closely with stakeholders in other functions, including the sales teams in each geography, commercial operations and customer support.
The part of the marketing team that focuses on Uptrends currently consists of 4 people. Two of them deal with website and lead optimization, design and content. You will also work closely with an Online Marketer who focuses on PPC (especially AdWords) and SEO, and a content writer.
What makes this job interesting?
- Your work directly influences our (turnover) growth, as everything starts with generating leads.
- You play a crucial role in all global digital marketing activities.
- On the job training is continuously provided by our seniors (with a lot of B2B experience), with supplementary external training offered where appropriate as well.
- You get the opportunity and space to come up with ideas and implement them immediately.
- There is room (and need) to specialize in a certain area of our digital marketing.
- You work in an informal, international environment, with a mix of young talent and experienced colleagues.
- There is enough space for relaxation. At the office you play a game of pool, air hockey, or darts. We also regularly go out for dinner with the different teams, and participate in fun activities like go-kart racing.
Who is our ideal colleague?
- Passionate about (B2B) marketing and (internet) technology.
- Proactive with a focus on results and getting things done.
- Open to feedback and hungry to learn and progress.
- Well organised and able to manage complex projects.
- Keen attention to detail.
- You have a relevant HBO/WO (bachelor’s/master’s) degree.
- Basic knowledge of HTML and CSS is required.
- A few years experience in a similar or related role is a plus.
- Experience with B2B marketing is a plus.
- Strong written and verbal communication skills.
- Speaks fluent Dutch and English.
ITRS Group is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, enabling everyone to contribute equally. We remain committed to embedding inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.
We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.
