Are you passionate about digital media campaigns, performance media as well as marketing content curation and localization? Do you have a creative mind yet an eye for detail and a structured approach? Then this might be the ideal role for you!
Our beloved client in the consumer electronics sector, with their HQ in North America, has an exciting opportunity where you can raise the bar when it comes to content and campaigns: speed, quality and performance.
As a Senior Content & Campaign Specialist, you will create, curate, adapt and localize centralized marketing content for digital (paid & non-paid) activations and product launches within key European markets. Your focus is on the management of different digital medial campaign assets to ensure effective product launches.
You will be part of the Marketing Communication team. You will co-lead and intern and report to Sr. Marcom Manager.
Please take into consideration that we can only consider applicants who are currently living in the Netherlands.
What you will do
Manage projects of key content and campaign initiatives for Europe, from global-for-global adaptation to local-for-local creation to the revamping of existing assets.
Work closely with global Marcom team(s) to exchange available and new content, establish visibility for all scheduled productions, and ensure prompt input to meet local needs and expectations.
Collaborate closely with the Media team to explore creative opportunities within various digital activation channels, and formats (including A/B testing).
Brief creative and media agencies for various content deliverables and adaptations while adhering to brand guidelines.
Stay sensitive to new trends and technical opportunities to propose new creative ideas when possible.
Lead the localization efforts of master content for successful local performance media activations, by briefing and ensuring correct implementation across deliverables with a (new) localization agency and/or copywriters
Oversee the distribution of final assets across key media agencies and distributor partners.
Strive for continuous improvement in processes, tools, and collaboration with agency partners.
Manage the assigned budgets.
Who you are
Bachelor's/Master's degree in (digital) marketing or communication
Minimum 3 years of experience in a marketing communication position, ideally within a B2C environment of retail, e-commerce or consumer goods industry.
Proven experience in digital content production for different channels, including performance media
Fluent in English and French
Experience in creating content yourself, e.g. copywriting, videography, photography, design/DTP is a plus
Creative, open-minded and passionate for creating and adapting content
Passion for innovation, constant improvement, test-and-learn
Strong problem-solving skills and ability to organize and prioritize multiple dynamic tasks
What is in it for you
Pet-friendly office – Bring your pet to the office!!
25 days of holidays + 2 fluctuating days
Hybrid way of working – 50% in the office is required
International and dynamic environment where you will experiment a lot with your creativity